Hire a Professional Photographer
They say a picture is worth a thousand words. And with social media today, words aren’t often needed.
The National Association of Realtors estimates that 89% of buyers go to the internet first when starting their home search. Since the search for a home begins online for most buyers, how sellers showcase their home online can mean the difference of selling above or below list price.
Sellers need to put their best face – and living room – forward. Real estate firm Redfin has recently released a study showing that 64% of homes sell faster when photos are taken with professional DSLR cameras opposed to point-and-shoot. These homes also sell for more money.
According to a professional photographer interviewed by Redfin: “Buyers are becoming more savvy. They are using the internet mainly to do their searching for homes and when you are literally selling one of most expensive things you own, you want to put your best foot forward. Those photos mean the difference between choosing to come see your property and not.”
Where does social media come in? Scroll through your Facebook feed. Are most posts texts or image based? Exactly! Pictures are shared far more often than texts. This is free advertisement for your home. Both you and your agent share this professional photos on Facebook. Your friends will like and share, which means that THEIR friends will see these in their newsfeed. Local people you don’t know will be exposed to your home.
Professional photographers will capture your home in the best light. Even the fanciest photography apps can’t apply the skill a professional photographer has. A photographer can correct deep shadows or imposing fluorescent lighting.
Even distressed properties can benefit from hiring a photographer. A pro knows how to angle a photo properly to show a properties potential. They will compose and edit the photo to highlight the building’s strengths, not showcase the weaknesses.
Hiring professionals to sell your Albany, NY home is the smartest way to get your home on the market. A staged home + a professional photographer will get you the price you want when selling. Picket Fence Properties is happy to provide our clients with both a stager AND a photographer. If you aren’t happy with our services – FIRE US! Click here to learn more about our FREE 1-day listing guarantee.
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